Evolution of Google
When we think of search engines, the first one that comes to mind is Google. But Google was not the first search engine to appear. There have been many search engines before Google emerged and became dominant.
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When we think of search engines, the first one that comes to mind is Google. But Google was not the first search engine to appear. There have been many search engines before Google emerged and became dominant.
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Marketing techniques for business enterprises have evolved over the ages. Earlier the marketing methods adopted were outbound. However, businesses are opting for inbound marketing tactics these days.
Let us first understand what the traditional outbound marketing implies. Outbound marketing is done through trade shows, seminar series, cold calling, email marketing though purchased lists, etc. These methods are known are ‘outbound’ because all these steps are taken to spread the message outside with the hope that customers will respond to them.
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Marketing is an essential tool for the success of any business. Traditional marketing strategies included buying advertisements on radio or television, print ads, buying email lists, cold calling, sponsoring a booth, etc. These techniques push the message OUT to a target audience in order to generate a lead.
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