Minus The Agent | WebGuruz SEO Case Study

Industry: Real Estate

One of Australia’s most competitive markets, valued at over $8 trillion with more than 10 million residential dwellings nationwide.

Location

Australia- Serving a nation with one of the world’s highest rates of property ownership, where approximately 67% of households own their home either outright or with a mortgage.(2021 Data)

About Minus The Agent

Minus The Agent lists properties on all major Australian property websites, including realestate.com.au, domain.com.au, realcommercial.com.au, and many more. The best part is that it all comes with no hidden costs or commissions. At Minus The Agent, they believe that ownership is associated with freedom of choice. It’s your property, so you choose.

Services
Complete property transaction support including listing creation, photography guidance, virtual tours, and buyer/tenant management
Business Type
Direct-to-consumer property platform disrupting traditional agent-based real estate models
Target Audience
Property owners looking to maximize returns by eliminating agent commissions
Website URL
https://minustheagent.com.au

Problem

When Minus The Agent approached our team, they were facing significant challenges in gaining online visibility and converting visitors into leads. Despite offering a valuable service that could save property owners thousands in commission fees, their digital presence was underperforming. Their website ranked poorly for critical keywords related to agent-free property transactions, and their organic traffic was minimal compared to market potential.

Key Challenges

The client’s innovative business model challenged established industry norms, but their digital strategy wasn’t effectively communicating their unique value proposition to potential customers. Their website structure lacked proper SEO optimization, content wasn’t targeting the right search intent, and technical issues were preventing proper indexing by search engines.

Our Process

After conducting a comprehensive analysis of Minus The Agent’s digital presence, market position, and target audience, we developed a tailored SEO strategy focused on establishing the platform as a credible alternative to traditional real estate agents.

Discovery & Analysis

Conducted extensive keyword research focused on terms like “sell property without agent” and “no commission real estate,” analyzed competitor strategies, and performed a technical SEO audit to identify critical issues.

Strategy Development

Created a comprehensive SEO roadmap prioritizing improvements to site architecture, content creation targeting high-intent keywords, and technical fixes to improve crawlability and indexing.

Implementation

Executed on-page optimizations, developed location-specific landing pages for major Australian cities, created educational content addressing property owner pain points, and resolved technical barriers to search engine visibility.

Measurement & Refinement

Established robust tracking mechanisms for key performance indicators, implemented regular reporting structures, and continuously refined our approach based on performance data.

Comprehensive Audit Findings

Our detailed audit revealed several critical factors limiting
Minus The Agent's online performance. The website suffered from
technical limitations, including slow page load times and mobile
optimization issues affecting most visitors.

We identified substantial content gaps around key customer
questions, particularly regarding property valuation and sale
preparation techniques. Despite offering significant cost savings
over traditional agents, the website failed to effectively
communicate this unique value proposition. The backlink profile
showed weakness with only 23 referring domains compared to
competitors' average of 175+, while multiple friction points in
the user journey resulted in a high 68% abandonment rate during
critical conversion steps.

Strategic Recommendations

Based on our findings, we developed a prioritized action plan
designed to maximize impact while working within budget
constraints.

Our recommendations focused on four key areas: First,
strengthening the technical foundation through server-side
optimizations and mobile responsiveness improvements. Second,
implementing a robust content strategy with market-specific
targeting and FAQ content to capture featured snippets. Third,
optimizing conversion pathways by redesigning the listing
submission process and implementing clear value-focused
calls-to-action. Fourth, building domain authority through
strategic outreach to property investment communities and
developing data-driven content assets for digital PR campaigns.{” “}

This approach addressed fundamental issues first while building toward sustainable growth rather than pursuing short-term fixes.

The Conclusion

Through a strategic, data-driven approach to SEO, we helped Minus The Agent transform their digital presence and establish themselves as a leading alternative to traditional real estate services in Australia. By addressing technical foundation issues, creating targeted content that addressed specific customer pain points, and building authority through strategic digital PR, we were able to significantly increase their organic visibility, traffic, and lead generation.

The results demonstrate the power of a comprehensive SEO strategy that aligns with business objectives and truly understands the target audience’s needs and search behaviors. As property owners increasingly seek alternatives to traditional agent models, Minus The Agent is now well-positioned to capture this growing market segment with a strong digital presence that effectively communicates their unique value proposition.

Client Testimonials

Hear from Satisfied Clients about their Experience Working with WebGuruz.

Amaia D.

WebGuruz was the perfect fit for the interim role we needed to fill while we looked for our permanent employee. They were very professional and trained quickly for immediate execution of our needs.