Mohit Bhatt
2025-07-21
7 min read
11 Benefits of Hiring the Best Local SEO Agency for Restaurants
Running a restaurant is tough work. Between managing your kitchen staff, keeping customers happy, and making sure your food tastes amazing…
Read MoreThe Google Product Reviews Update according to SEO experts, aims to promote review content that is beyond the templated information one can find on the web. Google aims to promote such product reviews in its search results rankings.
These latest SEO updates also aim at encouraging site owners to include detailed reviews on their websites. At the same time, it is also important to understand that Google is not looking to directly punish lower-quality product reviews that include a simple summary of a bunch of products. However, if you find your SERP rankings degraded due to the same reason, and other content promoted above yours, it may seem like a penalty. In contrast, according to Google, this should rather be considered a reward for websites with more insightful review content. According to SEO experts, irrespective of the fact that your website has or does not have review content, this update is a great opportunity for you. You can add more insightful content and diverse reviews on products listed on your website to see your rankings grow.
However, it is also important to keep track of the changes through the Google Search Ranking Updates Page, as the Automated assessment of product review content is only one of the many factors used in content ranking, and changes can happen at any time for varied reasons.
Are product review updates relevant to ranked lists and comparison reviews?
Yes. Product review updates apply to all forms of review content. The best practices shared above also apply. However, due to the shorter nature of ranked lists, you may want to demonstrate expertise and reinforce authenticity in a more concise way. Citing pertinent results and including original images from tests you performed with the product can be good ways to do this.
Are there any recommendations for reviews recommending “best” products?
If you recommend a product as the best overall or the best for a certain purpose, be sure to share with the reader why you consider that product the best. What sets the product apart from others in the market? Why is the product particularly suited for its recommended purpose? Be sure to include supporting first-hand evidence.
If I create a review that covers multiple products, should I still create reviews for the products individually?
It can be effective to write a high-quality ranked list of related products in combination with in-depth single-product reviews for each recommended product. If you write both, make sure there is enough useful content in the ranked list for it to stand on its own.
Going forward, you would want to ensure that you are putting a lot more effort into the product review content, so it is detailed, unique, and stands out from the competition. Also, if your search engine rankings were impacted by the previous core updates, this product reviews update may be a chance for you to recover from the damage. Visit our blog page to get more content like this.
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Mohit Bhatt
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